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Description

A property description is the written portion of a real estate listing that describes the details of a home for sale or lease. Descriptions account for roughly one-third of a listing and are accompanied by property information (i.e. the number of bedrooms) and photographs. The goal of a creative property description is to attract home buyers. Listing descriptions need colorful words to paint a clear mental picture of a home’s features and benefits, over and above the accompanying photographs. Therefore, first-rate copywriting is a must when selling a home.

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